A brand is worthless if it does not connect with the right audience in a responsive and relevant way was one takeaway at the Moraine Park Technical College Economic and Workforce Development’s Business Forum help on Friday, October 18, 2019 at the Fond du Lac campus.

A panel of business professionals shared their expertise on “Digital Recruitment” bringing experience from a diverse range of industries including construction, trucking and manufacturing. Sarah Pantol, HR Director at FLASH, shared her experience with using various platforms to develop relations, stay relevant and be responsive to candidates. She uses a variety of platforms, website landing pages and videos to engage her target audience to stay relevant and speed up the recruitment process.

Mercedes Tucker, Digital Marketing Coordinator at C.D. Smith Construction, Inc., spoke to the importance of spending more time focused on your culture then strategy. She utilizes employee brand ambassadors to promote open positions to their networks.

Jeff Kennedy, Labor Relations Manager at John Deere – Horicon Works spoke to his 3 step approach of researching perceptions, utilizing agency support to manage digital marketing and then restructuring roles to best serve their employees.  Jeff wanted to reduce the number of touch points and interviews a candidate had to do as part of the process so he consolidated skills assessments and automated communication.

There were over 30 attendees representing a broad range of industries from non-profit to manufacturing that are all faced with challenges finding workforce to fill open positions and no longer finding as much success with traditional recruitment practices. During the event, the participants shared best practices during table breakout sessions and had the opportunity to ask questions during the panel presentations.

“MPTC business forums are a great way for a busy professional to get a compact and high value dose of useful information and professional connecting” shared one attendee.

Mark your calendars to save the date for the next Business Networking Forum scheduled on Friday, May 1, 2020 from 8:00 – 10:30 am on the Moraine Park Fond du Lac campus.

Questions can be directed to training@morainepark.edu or 920-924-3449

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Written by Samantha Rittmeyer