Moraine Park seminar portrayed the Many Faces of Marketing

by admin17. March 2008 19:00

About 70 students from high schools throughout the Moraine Park Technical College District got lots of great information about marketing from people in the industry during a seminar at the West Bend campus.

 

The Many Faces of Marketing featured presenters from Kohler Co., Road America and even the Green Bay Packers, as well as a radio broadcaster and Hartford business owner. They shared their insight on sports, resort, broadcast and retail marketing.

 

Participating high schools included Beaver Dam, Berlin, Green Lake, Hartford, Oakfield, West Bend East and West Bend West.

 

“I have my entire Marketing II class here,” said Pete Matson, a marketing instructor at Hartford Union High School. “This event tied in well with our sports and marketing unit that we’re working on right now. When I read the agenda, it looked like a great opportunity for the students to get exposed to people out in the business world.”

 

The first session began with video and multimedia PowerPoint presentations created by Moraine Park marketing students in Robin Rodee-Schneider’s Electronic Marketing Media class. Also present was Pat Olson, Moraine Park dean of business.

 

“The Moraine Park students are putting into practice what they have been learning,” said Rodee-Schneider. “They have been a crucial part of making this special event fun and exciting. They’ve created multimedia presentations, are acting as session leaders and are documenting the entire seminar with a video showcasing the area high school students’ involvement.”

 

Coincidentally, a member of the Green Bay Packers marketing department was the seminar’s keynote speaker at the same time that Brett Favre held his retirement news conference. Craig Benzel, the Packers’ director of marketing and corporate sales, talked about branding and what goes on behind the scenes in marketing the NFL team. Benzel has an extensive background in sports marketing, having interned with the Milwaukee Brewers and served as director of corporate sponsorships with the UW-La Crosse athletic department, as well as vice president of marketing for the Milwaukee Wave.

Former Moraine Park marketing student Mike Kertscher and current student Steve Goralski gave a presentation on sports marketing. Kertscher is the program director at Road America, while Goralski’s sports experience includes the Milwaukee Wave and Kettle Moraine YMCA youth sports.

 

Kohler Co.'s resort group marketing manager, Garrett Mersberger, discussed how the company transformed itself into a leader in resort hospitality through innovative marketing and branding. Kohler owns two of the finest golf and spa resorts in the world.

 

Terry Davis addressed the skills required for a marketing career in broadcasting and music entertainment. Davis is the vice president of Radio Plus, Inc. and operates a number of radio stations such as Sunny 97.7 and 96.1 WTCX. He also owns Record Entertainment DJ Service.

 

Sara Hassinger, owner of Sara Belle in Hartford, spoke about what it takes to develop and maintain a successful niche retail business. She developed her business after conducting extensive market research in new retail trends and the demographics of the surrounding community.

 

“If I can motivate a young person to open their own business that’s great,” said Hassinger. “They don’t always get the chance to ask the questions of the people who own their own business and this was a great opportunity for them.”

 

“It’s really interesting,” said Abigail Manley, 17, one of Matson’s students at Hartford Union, after she attended the breakout sessions. “I’m taking notes and getting advice from the speakers and their experience. It’s giving me ideas with resort advertising and radio advertising. I want to be in retail. My parents are involved with Harley-Davidson and that’s what I’d like to do.”

 

“It was exciting to see so many students showing an interest in marketing,” said Olson. “For anyone interested in Moraine Park's marketing programs, our staff can help them realize their dreams and achieve their career goals.”

 

For more information about Moraine Park’s marketing programs, go to www.morainepark.edu or call 1-800-472-4554. One-minute program videos can be viewed on the Web site; click on Academics.

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Moraine Park marketing students attend WMMA competition

by admin16. March 2008 19:00

Moraine Park Technical College students recently took part in the annual state competition of the Wisconsin Marketing & Management Association (WMMA), held March 6-8 in Madison.

 

The WMMA/Delta Epsilon Chi is a collegiate division of DECA, an association of marketing students. The Moraine Park students were accompanied by their advisor, Moraine Park Marketing Instructor Robin Rodee-Schneider, as they and other students from throughout the state tested their marketing skills in a variety of categories.

 Moraine Park marketing students pose for a photo at the state WMMA competition in Madison.

Jeremy Sarnowski took first place in the written exam for Hospitality and was a runner-up for the case studies, while Shelly Puckhaber took third place for the written exam and case study in Retail Management; both are from West Bend. Aaron Christman of Beaver Dam was a runner-up in Marketing Management. Travis Bryant from Fillmore was a runner-up in both the case study and written exam in Retail Management. Kelly Brumley of Randolph took first place in Entrepreneurship for both the written exam and her prepared presentation. Laura Husnick from Fond du Lac was a runner-up for her written exam and took third place for the case study in Travel and Tourism. Angela Zurn from Mayville took third place for the written exam and was a runner-up for the case study in Human Resources. Kayla Navis of Waupun was a runner-up for Sales Representative. Kim Albrecht of Waupun took second place in the written exam for Advertising Campaign. Also attending the state event was Chris Lewandowski of Hubertus, who competed in Marketing Management.

 

Nine students will be going on to Atlanta, Georgia, for the national competition April 11-15. 

 

For more information about Moraine Park’s marketing programs, visit www.morainepark.edu.

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Moraine Park student places at state Business Professionals conference

by admin16. March 2008 19:00

Amanda Ennis of Fond du Lac recently placed at the Business Professionals of America State Leadership Conference in Madison Feb. 28-29.

 

A Moraine Park Technical College student in the Administrative Assistant program, Ennis placed first in Database Applications and fourth in Office Procedures. Both are computerized tests.

 

“Amanda's hard work and abilities truly showed during these competitions,” said her instructor, Amy Harmsen. “Placing first and fourth in her first competitive event qualified her to go to the National Leadership Conference in Reno, Nev., in May.”

 

This has been a really great experience so far,” said Ennis. “It has assured me that I am learning the right skills to apply in a business professional's world – it's a great feeling.”

 

For more information about Moraine Park’s Administrative Assistant program and other offerings, visit www.morainepark.edu and click on Academics.

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Moraine Park Foundation plans second Phantom British Open Golf Event

by admin10. March 2008 19:00

Building on the success of last year’s inaugural Phantom British Open, the Moraine Park Foundation will hold another phantom golf event on Thursday, March 27.

 

The real 2008 Open Championship will take place July 17-20 at the Royal Birkdale Golf Club in Southport, Lancashire, England. Phantom British Open golfers will play 18 holes of a simulated Royal Birkdale from the comfort of the clubhouse at Whispering Springs Golf Club in Fond du Lac. The event is a scholarship fundraiser for Moraine Park Technical College students.

 

Registration begins at 6 p.m., with the game getting under way at 6:30 p.m. Participants “shoot” 18 holes by drawing scores from marked range balls, and can purchase mulligans or have the pro take the shot. Top prizes include Titleist golf bags, dinner packages, tickets to the U.S. Bank Championship and Royal Birkdale merchandise. There will also be 50-50 raffles, a silent auction and a skins game. Food will be served, with a cash bar available.

 

Festival Foods and Wal-Mart of Fond du Lac are co-sponsors of the event.

 

The entry fee is $25 per person, limited to 100 participants. For reservations, call Debbie at 920-924-3263 or e-mail dmartin@morainepark.edu.

 

All proceeds will benefit the Moraine Park Foundation, Inc. For more information about the Foundation, visit www.morainepark.edu/foundation.

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Moraine Park to offer snapshots of various careers: West Bend campus

by admin10. March 2008 19:00

Just starting college or thinking about a career change? Explore today's fastest-growing career fields at Moraine Park Technical College's Campus Snapshots.

 

The West Bend campus event takes place Wednesday, April 2, from 5:30 to 7 p.m. Participants will be able to meet program instructors, take a closer look at classrooms and labs, find out more about Moraine Park’s programs and services, and get answers to questions.

 

Highlighted programs will include Accounting/Accounting Assistant, Administrative/Office Assistant,Apprenticeships, Barber/Cosmetologist, Business Management, Child Care Services/Early Childhood Education, CNC/Tool and Die Technologies, Electricity, ELL, GED/HSED, General Studies Certificate, Global Business Certificate, Instructional Assistant, Information Technology – Web Developer, Marketing, Medical Transcription, Supervisory Management, Technical Writer Certificate, and Tool and Die Designer.

 

Moraine Park provides an affordable education in just two years. Graduates can get their career started sooner or have the option of transferring certain degrees to a four-year college if desired.

 

The College will also host Campus Snapshots on the Fond du Lac campus April 9 and on the Beaver Dam campus April 16.

 

Campus Snapshots visitors are invited to stop in any time between 5:30 and 7 p.m. Registration is requested and can be made online at www.morainepark.edu (see Campus Snapshots on the MPTC Presents marquee) or by calling
1-800-472-4554, ext. 5853.

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Moraine Park to offer snapshots of various careers: Fond du Lac campus

by admin10. March 2008 19:00

Just starting college or thinking about a career change? Explore today's fastest growing career fields at Moraine Park's Campus Snapshots.

 

The Fond du Lac campus event takes place Wednesday, April 9, from 5:30 to 7 p.m. Participants will be able to meet program instructors, take a closer look at classrooms and labs, find out more about Moraine Park’s programs and services, and get answers to questions.

 

Highlighted programs will include Accounting/Accounting Assistant, Administrative/Office Assistant,  Apprenticeships, Automotive Technician, Barber/Cosmetologist, Building Trades/Construction Worker, Business Management, Child Care Services/Early Childhood Education, Civil Engineering Technician – Structural, Clinical Laboratory Technician, Criminal Justice – Corrections, Culinary Arts/Food Production, ELL, Engine Research and Development Technician, Engineering Technologist, GED/HSED, General Studies Certificate, Global Studies Certificate, Graphic Communications – Electronic Prepress, Industrial Maintenance Technician, IT – Micro Programmer Specialist, IT-Network Specialist, IT – Technical Support Specialist,   IT – Web Developer, Instructional Assistant, Legal Administrative Professional, Marketing, Mechanical Design, Nursing, Respiratory Therapist, Supervisory Management, Surgical Technology, Technical Writer Certificate and Welding.

 

Moraine Park provides an affordable education in just two years. Graduates can get their career started sooner or have the option of transferring certain degrees to a four-year college if desired. Moraine Park will also host a Campus Snapshots on the Beaver Dam campus April 16.

 

Campus Snapshots visitors are invited to stop in any time between 5:30 and 7 p.m. Registration is requested and can be made online at www.morainepark.edu (see Campus Snapshots on the MPTC Presents marquee) or by calling 1-800-472-4554, ext. 5853.

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Openings remain for Motorcycle Rider courses

by admin6. March 2008 19:00

It may still look like winter, but Moraine Park Technical College's Motorcycle Rider courses are under way at the Fond du Lac campus. While the classroom session has begun, openings remain and the riding portion begins in April.

 

The course provides beginning or returning riders with hands-on experience in the basic skills of motorcycling: straight-line riding, turning, shifting, braking and the mental skills needed for control.

 

Instructor Tom O’Meara was one of only nine instructors throughout the nation to receive the 2004 Outstanding Rider Coach for Wisconsin by the Motorcycle Safety Foundation (MSF). He has been with Moraine Park since 1993.

 

For a complete listing of dates and times, go to www. morainepark.edu, click on Course Schedule then Search for Courses, and enter Motorcycle Rider for the course title. For more information, call 920-924-3447. Enroll today and be ready to ride when those first warm days get here.

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English Language Learning benefits both employers and employees

by admin4. March 2008 19:00

Learning one’s craft and advancing one’s career can present challenges for any of us. Imagine what it’s like when the very language your coworkers and work materials use is not the one you grew up with.

 

That is the situation for a group of Mid-States Aluminum Corp. employees who are Hmong. The five employees just completed an eight-week ELL course conducted at the Fond du Lac company. A third session will begin this spring. Bee Vang, a Mid-States employee and Moraine Park engineering technologist student, was chatting with Moraine Park Diversity Relations Associate Bill Green and mentioned the need for ELL training for his fellow Mid-States workers. Vang helps interpret at Mid-States when needed. He and Green discussed the idea with Sandra Huenink, Moraine Park dean of basic education, and Vang told his supervisor about the customized ELL training offered by the College.

 

After connecting with the leadership team at Mid-States, Moraine Park worked to customize a solution that would teach the employees the fundamentals of English language in a way that was relevant to their work. “Our goal was to develop a solution to close the communication gap that existed in the workplace, and prepare employees for advancement opportunities at Mid-States Aluminum,” said Kathy Schlieve, Moraine Park’s economic and workforce development business representative.

 

“We have partnered with Moraine Park many times over the years for our training needs, so whenever we are considering training, Moraine Park is one of our wonderful community resources,” said Joanne Schneider, associate involvement team leader at Mid-States.

 

Workplace training benefits both employers and employees. “The employees gain skills that enable them to progress; the company gains reliable, responsible and skilled employees,” said Huenink. Certain safety, quality control and cost issues are resolved as employees are better able to understand instructions. Moraine Park can tailor the instruction to the company’s needs, using their equipment, views of their computer screens, photographs of machines, etc.

 

“It is helping me to learn English better,” said Bruce Xiong, 35, of Fond du Lac, a CNC machine operator at Mid-States. “I can read the written instructions better. The class is good; it is very fun.”

 Moraine Park ELL instructor works with two Mid-State employees.

“We love the flexibility of Moraine Park's onsite training,” said Schneider. “This is not only a benefit to our company but to our associates as well. The excellent instructor we have works very hard helping the students be the best that they can be. It is a win-win situation. The associates taking the class are better able to understand and function at a higher level in their job. We take great pride in seeing our associates succeed and move up within the company.”

 

Moraine Park instructor Amy Jacobson covers a variety of topics related to the workers’ job tasks, including basic word recognition, basic math, creating written descriptions of different photos detailing their current jobs as well as future jobs, deciphering blueprints and using measuring tools like calipers and height gauges. Jacobson asserts that there are also benefits to the students’ personal lives as they become increasingly self-sufficient in everyday English.

 

“We worked with materials provided to us by Mid-States, as well as those brought to us by the students,” said Jacobson. “Our goal is to improve both conversational and written literacy so the students have a better chance for promotion opportunities. The class is wonderful – the students are eager to learn, and their attendance is fantastic. The students have a tremendous interest in the workings of their employer – they want to learn more English as well as the skills needed to apply for and receive a promotion.

 

“I am amazed at ELL learners’ tenacity,” she added. “English is a very difficult language to learn, and I am glad to have a hand in their success.”

 

Technician Pang Yang Vang, 40, works on the assembly line and is grateful to Mid-States for providing this training. “I need to understand the English language and read the work instructions on the floor,” she said. Vang also hopes that the training will help her advance within the company to a higher-paying job.

 

Vang enjoyed the one-on-one instruction with Jacobson. “Amy is teaching what I need to be learning,” she said.

 

Moraine Park Technical College recognizes the increased diversity within its district and addresses a need among those for whom English is not their first language by providing English Language Learning (ELL) classes. This service is offered free to Moraine Park students on the three campuses and at the Hartford Regional Center. In addition, for a fee Moraine Park provides customized on-site ELL training for any business in the Moraine Park district that would like to help its employees improve their English skills and have a better opportunity for advancement.

 

“The ELL training is a wonderful benefit that Mid-States is providing for its employees,” said Huenink. “The company has the wisdom and vision to value education, creating a better situation for everyone.”

 

In addition to ELL, Moraine Park offers basic education for the workplace, which includes upgrading basic reading, writing, comprehension and math skills, as well as working toward a GED/HSED. 

 

For more information about Moraine Park’s customized training for business and industry, call 920-924-3449 or e-mail training@morainepark.edu.

 

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Ripon school district administrator joins Moraine Park board

by admin2. March 2008 19:00

Dr. Richard Zimman, superintendent of the Ripon Area School District, has joined the Moraine Park Technical College District Board. He began his duties at the Feb. 20 board meeting.

 

A Ripon resident, Dr. Zimman holds a bachelor of arts degree in history and English from Lawrence University, and a master of science and doctorate in educational administration from the University of Wisconsin–Madison. Prior to becoming the Ripon schools administrator, he was principal of Brown Deer High School and also held associate principal and alcohol/drug program district director roles with Appleton schools. He has also taught history, English and social studies, and authored numerous articles and presentations. His accolades include the Outstanding AODA Program Newsletter Award and the Exemplary AODA Curriculum Award from the Wisconsin Department of Public Instruction; the Best School Prevention Program Award from the Federal Office of Substance Abuse; and the Best U.S. Student Assistance Program Award from the National Organization of Student Assistance Programs and Partners.

 

“Moraine Park is fortunate to have Dr. Zimman on our board,” said Dr. Gayle Hytrek, Moraine Park president. “A strength of the technical college boards is board representation from the K-12 system as well as from business and industry. Dr. Zimman’s extensive knowledge of the K-12 system will be invaluable as we develop a truly seamless career pathway for students from the K-12 schools into the College and then into the workforce.”

 

“Wisconsin is fortunate to be a leader in the nation in preparing its workforce for a competitive marketplace through the Wisconsin Technical College System,” said Dr. Zimman. “Moraine Park is an outstanding resource for employers and workers in our area of the state. The link between our K-12 school districts and Moraine Park is one of the keys to a healthy economy in the future for our citizens and our state, and I'm pleased to be able to provide some assistance in strengthening this partnership between our high schools and our technical colleges.”

 

Since he is filling a seat vacated by John Mason, Dr. Zimman’s term will expire June 30, 2009.

 

Moraine Park Technical College has campuses in Beaver Dam, Fond du Lac and West Bend and regional sites in Ripon and Hartford. The College offers more than 100 associate degrees, technical diplomas and certificates as well as apprenticeship training and customized training for business and industry. To find out more, visit www.morainepark.edu.

 

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Registration under way for Moraine Park's Tech Knowledge College

by admin2. March 2008 19:00

Registration is under way for Moraine Park Technical College’s annual Tech Knowledge College, which gives students entering grades 6-8 an opportunity to explore careers through 24 hands-on activities.

 

This year’s program takes place Aug. 5-7 at the Fond du Lac campus and includes two new activities:

 

Inside the World of Tour de France – Trek Bicycles: Take a walk down the Tour de France memory lane with actual Trek engineers. Learn about the bike frame Lance Armstrong rode to victory seven times in a row. Be part of hands-on activities while learning about the processes used to build the winning bikes called Trek Madones.

 

Rescue 911 – Be an EMT: Experience the hands-on activities of emergency medical technicians, who care for the sick or injured and transport them to medical facilities. Learn basic EMT skills such as CPR, splinting and bleeding control, and how to handle choking, burn care and more.

 

A few of the 22 other activities which are back by popular demand include:

 

Ancient Masks Around the World – Metal Sculpting: Using welding and fabrication techniques create a mask out of metal and organic materials. You’ll get ideas by visiting Web sites and making sketches, then it’s off to the welding lab.

 

Auto Techs – The MPTC Green Team: Work in an actual automobile service training lab where you’ll spend three days as an auto technician, servicing and maintaining an automobile.

 

Good Eats Bistro: Prepare and enjoy foods from other countries, including main dishes and desserts.

 

Kidz Care: Using life-size dolls, practice feeding, changing, safe bedtime practices and more. Get creative and make play dough, matching games, a Kidz Care bag and more.

 

Universal Video Productions: Create a video clip using a variety of tools and techniques, then put it all together – capture raw footage, add transitions, create titles, roll the credits and burn it to a DVD.

 

Cost is $75 before May 18 ($90 after) and includes two activities (8:45-11:15 a.m. and 12-2:30 p.m.), a T-shirt, and lunch. Busing is available from Moraine Park’s Beaver Dam and West Bend campuses to the Fond du Lac campus daily for students who live outside of the Fond du Lac area (included in the registration fee). Registration deadline is July 3. For registration information, go to www.morainepark.edu/tkc. For more information contact Sally Ruback, Moraine Park recruitment and retention associate, at 920-929-2126 or 1-800-472-4554, ext. 2126, or e-mail her at sruback@morainepark.edu.

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