27. March 2007 19:00
Three marketing students at Moraine Park Technical College recently took part in the state competition of the Wisconsin Marketing & Management Association (WMMA), held March 7-11 in Madison.
The WMMA/Delta Epsilon Chi is a collegiate division of DECA, an association of marketing students. Jennifer Abraham of Plymouth, who works at NAPA Auto Parts in Plymouth, and Kelly Brumley of Randolph, who works at Jung Seed Co., competed in Business to Business (B2B) Marketing, a team event. It consisted of three parts – a 100-question marketing exam and two case problems to be solved in an hour each and presented to the judges. Abraham took first place and Brumley took second in the marketing exam, and as a team they took third place in the state for the B2B Marketing series.
Stephanie Newby of Fond du Lac, who is employed at State Farm Insurance Sam Meyer Agency, competed in Retail Merchandising which also consisted of three parts – a retail merchandising exam and two role-play cases, one on retail promotion and the other on retail market research. She placed in the top eight for both the exam and the market research role-play case and received an honorable mention (top eight in the state) for the Retail Merchandising series.
All three will represent Wisconsin at DECA’s international competition in Orlando in late April. They are enrolled in the Marketing – Business to Business program at Moraine Park, which is offered at the Fond du Lac and West Bend campuses.
“The students were very excited about the state competition,” said Robin Rodee-Schneider, Moraine Park marketing instructor. “They represented Moraine Park well, conducted themselves professionally and made a good impression on the advisors and judges they met. In addition, they were voting delegates to select the state officer team. I’m pleased with their effort and reward.”
For more information about Moraine Park’s marketing programs, visit www.morainepark.edu.