About 70 students from high schools throughout the Moraine Park Technical College District got lots of great information about marketing from people in the industry during a seminar at the West Bend campus.
The Many Faces of Marketing featured presenters from Kohler Co., Road America and even the Green Bay Packers, as well as a radio broadcaster and Hartford business owner. They shared their insight on sports, resort, broadcast and retail marketing.
Participating high schools included Beaver Dam, Berlin, Green Lake, Hartford, Oakfield, West Bend East and West Bend West.
“I have my entire Marketing II class here,” said Pete Matson, a marketing instructor at Hartford Union High School. “This event tied in well with our sports and marketing unit that we’re working on right now. When I read the agenda, it looked like a great opportunity for the students to get exposed to people out in the business world.”
The first session began with video and multimedia PowerPoint presentations created by Moraine Park marketing students in Robin Rodee-Schneider’s Electronic Marketing Media class. Also present was Pat Olson, Moraine Park dean of business.
“The Moraine Park students are putting into practice what they have been learning,” said Rodee-Schneider. “They have been a crucial part of making this special event fun and exciting. They’ve created multimedia presentations, are acting as session leaders and are documenting the entire seminar with a video showcasing the area high school students’ involvement.”
Coincidentally, a member of the Green Bay Packers marketing department was the seminar’s keynote speaker at the same time that Brett Favre held his retirement news conference. Craig Benzel, the Packers’ director of marketing and corporate sales, talked about branding and what goes on behind the scenes in marketing the NFL team. Benzel has an extensive background in sports marketing, having interned with the Milwaukee Brewers and served as director of corporate sponsorships with the UW-La Crosse athletic department, as well as vice president of marketing for the Milwaukee Wave.
Former Moraine Park marketing student Mike Kertscher and current student Steve Goralski gave a presentation on sports marketing. Kertscher is the program director at Road America, while Goralski’s sports experience includes the Milwaukee Wave and Kettle Moraine YMCA youth sports.
Kohler Co.'s resort group marketing manager, Garrett Mersberger, discussed how the company transformed itself into a leader in resort hospitality through innovative marketing and branding. Kohler owns two of the finest golf and spa resorts in the world.
Terry Davis addressed the skills required for a marketing career in broadcasting and music entertainment. Davis is the vice president of Radio Plus, Inc. and operates a number of radio stations such as Sunny 97.7 and 96.1 WTCX. He also owns Record Entertainment DJ Service.
Sara Hassinger, owner of Sara Belle in Hartford, spoke about what it takes to develop and maintain a successful niche retail business. She developed her business after conducting extensive market research in new retail trends and the demographics of the surrounding community.
“If I can motivate a young person to open their own business that’s great,” said Hassinger. “They don’t always get the chance to ask the questions of the people who own their own business and this was a great opportunity for them.”
“It’s really interesting,” said Abigail Manley, 17, one of Matson’s students at Hartford Union, after she attended the breakout sessions. “I’m taking notes and getting advice from the speakers and their experience. It’s giving me ideas with resort advertising and radio advertising. I want to be in retail. My parents are involved with Harley-Davidson and that’s what I’d like to do.”
“It was exciting to see so many students showing an interest in marketing,” said Olson. “For anyone interested in Moraine Park's marketing programs, our staff can help them realize their dreams and achieve their career goals.”
For more information about Moraine Park’s marketing programs, go to www.morainepark.edu or call 1-800-472-4554. One-minute program videos can be viewed on the Web site; click on Academics.