JoAnn Giese Kent

Meet our business analyst (BA) instructor, Jo Ann Giese-Kent!

Jo Ann grew up in Campbellsport but now resides just outside of Fond du Lac with her husband Tim (a Moraine Park Alumnus), her teenage daughter, Ashlee, and her furry feline friends Pepper and Lilly. 

Prior to her current role, she worked as the VP of business intelligence and entrepreneurship for the Fond du Lac County Economic Development Corporation. During this time, she also served as an adjunct instructor, teaching small business classes for Moraine Park’s Economic and Workforce Development (EWD) department.

“I received my bachelor’s degree in business administration majoring in marketing in the early ’90s,” Jo Ann said. “When I interned as a market researcher at a paper company, I discovered I liked the analytical side of marketing.   Throughout my career, I have done all aspects of marketing but felt the most comfortable with analysis from analyzing customer segments’ behavior and needs to analyzing processes or other business needs and recommending solutions to deliver more value to customers or internal stakeholders.  I’ve done analysis type work in several industries including direct marketing (catalog business), banking, higher education, and economic development.”

Jo Ann worked in Moraine Park’s Institutional Research department from 2000-2009  and returned to Moraine Park in August of 2017 as the full-time BA instructor.

“I enjoy working with students and sharing my experiences,” Jo Ann said. “When I heard about the new BA program instructor position, I was very interested. I am grateful that I was offered the job! Instead of being behind-the-scenes researching and understanding our students, I now can have a direct impact on their learning and success.”

The number one reason why someone should consider a career as a business analyst is that they are in high demand across many industries. According to the US Bureau of Labor  Statistics, employers throughout the United States will need 861,400 management analysts (which includes the business analyst title) by 2024.  In Wisconsin, employers will need 13,151 by 2024.  That’s a growth of 14%, almost double compared to all occupations nationally.  As a plus, an experienced analyst can earn $71,230 as the median annual wage.

“Employees who do business analysis have many different titles and roles,” Jo Ann said. “Most have the business analyst title but could also have titles such as systems analyst, process analyst, database analyst, market research analyst, supply chain analyst, and many others. They primarily help identify business needs, solve problems to produce better business outcomes, and help organizations add value to customers, suppliers, or end users of a process, or system.  They are known as the liaison or agent to enable that change to occur.”

The online BA program teaches the fundamental knowledge areas, tasks, and techniques needed to be successful in the business analysis field.

Outside of the College, you can find Jo Ann enjoying time her yard planting and landscaping. You might even catch her at a heavy metal concert.

“I’m more of a quiet and reserved person. Some people find it surprising that I love hard rock and heavy metal music,” Jo Ann said. “At this year’s Rock USA, I won a hand-painted, autographed Dean guitar!”

Thank you, Jo Ann, for your devotion to Moraine Park and the BA program. For more information, visit morainepark.edu/programs.

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Written by Kristina Haensgen
Public Relations & Events Specialist