When you consider Moraine Park Technical College, what comes to mind?
This is an important question to us, because this is exactly what our brand is. It’s not what I or any marketing representative says the brand is. It’s how you, our community identifies with the college.
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Here at Moraine Park Technical College, we’ve recently unveiled a brand new logo. In honor of this exciting new look, we thought it would be fun to revisit some of our old logos from throughout the years.
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As we charge into 2016, Moraine Park Technical College’s marketing department has been given the opportunity to challenge the perception of our college identity. Not only the way we perceive ourselves, but how we are perceived by the community, students, stakeholders, local businesses, etc. Sound like a big task? Darn right!
When someone asks you about your “identity”, what would you say? What defines you? How do YOU define you? Once you’ve answered that question, would you say others perceive you the same way you perceive yourself? Now that’s the challenge that we face.
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