When you consider Moraine Park Technical College, what comes to mind?

This is an important question to us, because this is exactly what our brand is.  It’s not what I or any marketing representative says the brand is.  It’s how you, our community identifies with the college.  
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Have you ever looked at your closet and realized you need an update? Your clothes aren’t reflecting what you want to represent about yourself anymore. Well, we’re doing the college marketing version of that. We’ve looked at ourselves and realized that the value we have to our stakeholders doesn’t match the image we’re projecting—so we are changing our look.
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