ARC marketing project
From left to right, Liz Morrell and MPTC Marketing students Will, Jessica, Lindsay, Austin, Taylor, Jeff and Meghan – “Badger Marketing and Design” team

On March 9, 2020, students in Sarah Ninmer’s Marketing and Social Media Management class presented their marketing and design plan for the ARC Fond du Lac to Executive Director Liz Morrell. Students worked on the plan throughout the spring semester as a service learning project, designing social media for facebook, instagram, and hulu. Students also created ideas for you tube, print ads and radio ads. Students explained the goals of the new plan for increasing donors, growing community involvement, recruiting volunteers, and promoting employment opportunities.

All marketing content was designed to encourage engagement and appeal to a broad audience. Liz told the students, “thank you so much for all this great work! I love your ideas and can’t wait to implement them. You are making my head spin with so much creativity!”

Written by Anne Lemke
Student Community Impact Coordinator