Growing Talent from within your Specialized Market


A strong workforce doesn’t happen by chance. For Centro Inc., of Beaver Dam, growing internal talent is the key to their future success.

“It’s important that we develop talent from within,” Myron McMahon, operations manager at Centro, Inc. said. “We provide rotational molding technology, which is a specialized market. We can’t place an ad in the paper and expect to get many that are skilled leaders in the field. For this reason, we need to engage our newer frontline employees and provide them with professional development opportunities.”

Centro was founded in 1970 near Oxford, Iowa, and today they have eight locations across the Midwest and two international locations in Brazil and Ireland. They work to provide custom molding to industries such as agriculture, automotive, construction, medial and bio-medical, consumer goods, lawn and garden, and many more. Some of their customers include John Deere, Toro, Scag, and Metalcraft.

Their internal training began at the main headquarters in Iowa, with a request to mimic that training at their Wisconsin locations in Beaver Dam and Horicon. Their goal was to provide all employees with similar training opportunities despite the plant locations. Centro connected with Moraine Park’s Economic and Workforce Development (EWD) department to achieve this goal.

“We had the curriculum from our Iowa location,” McMahon said. “The EWD team was then able to take that curriculum, correlate it to Moraine Park’s training, and create a leadership program that fulfilled our needs.”

Their training, taught by Moraine Park instructors Roy Krueger and Tim Meyer, has been customized to fit the mission, values, and structure of Centro. The EWD team understands that not all companies are alike. For this reason, they offer flexibility in scheduling so that opportunities to grow don’t inhibit current company production.

“Developing leaders as our talent pipeline will serve well for our future,” McMahon said. “The Moraine Park instructors provide exceptional teaching and even work Centro’s mission and values into the lessons. I can’t say enough good things about our experience with Moraine Park’s EWD department.”

Centro’s first class of 10 is set to complete their Leadership Tier 1 training on June 11. There are plans for a second group this fall, and in total Centro is working to create three different internal professional development opportunities; Supervision 101, Leadership Tier 1, and Leadership Tier 2.

Learn more about partnering with Moraine Park for customized training. Contact or call Angie at 920-924-3449.

Written by Samantha Story