A brand is worthless if it does not connect with the right audience in a responsive and relevant way was one takeaway at the Moraine Park Technical College Economic and Workforce Development’s Business Forum help on Friday, October 18, 2019 at the Fond du Lac campus.

A panel of business professionals shared their expertise on “Digital Recruitment” bringing experience from a diverse range of industries including construction, trucking and manufacturing. Sarah Pantol, HR Director at FLASH, shared her experience with using various platforms to develop relations, stay relevant and be responsive to candidates. She uses a variety of platforms, website landing pages and videos to engage her target audience to stay relevant and speed up the recruitment process.

Mercedes Tucker, Digital Marketing Coordinator at C.D. Smith Construction, Inc., spoke to the importance of spending more time focused on your culture then strategy. She utilizes employee brand ambassadors to promote open positions to their networks.

Jeff Kennedy, Labor Relations Manager at John Deere – Horicon Works spoke to his 3 step approach of researching perceptions, utilizing agency support to manage digital marketing and then restructuring roles to best serve their employees.  Jeff wanted to reduce the number of touch points and interviews a candidate had to do as part of the process so he consolidated skills assessments and automated communication.

There were over 30 attendees representing a broad range of industries from non-profit to manufacturing that are all faced with challenges finding workforce to fill open positions and no longer finding as much success with traditional recruitment practices. During the event, the participants shared best practices during table breakout sessions and had the opportunity to ask questions during the panel presentations.

“MPTC business forums are a great way for a busy professional to get a compact and high value dose of useful information and professional connecting” shared one attendee.

Mark your calendars to save the date for the next Business Networking Forum scheduled on Friday, May 1, 2020 from 8:00 – 10:30 am on the Moraine Park Fond du Lac campus.

Questions can be directed to training@morainepark.edu or 920-924-3449

Moraine Park Technical College students and staff will host a Christmas in a Shoebox drive, collecting items for our local troops who are serving our country overseas and away from family during the holiday season.

Donations will be accepted until Friday, Nov. 8, and can be dropped off at room K-323 on the Beaver Dam campus, or with the Student Veteran Specialist in room C-003.3 at the Fond du Lac campus Mondays, Thursdays, and Fridays from 9 a.m. to 4 p.m.

Moraine Park’s goal is to collect enough items to fill 200 postal service large flat rate boxes and have them in the hands of our troops stationed overseas by the holidays.

The packages will be assembled on Nov. 13 on the Beaver Dam campus, and students and staff will also have the opportunity to fill out note cards to send a personal message of encouragement, or holiday wishes.

Donations should be new and no larger than shoebox-sized. Some suggested items are personal hygiene products like deodorant, eye drops, Q-tips, and baby wipes, or snacks such as beef jerky, sunflowers seeds, nuts, granola bars, and flavored drink mixes. Additionally, miscellaneous items like current magazines, batteries, paperback books, and small travel games are great ways to let the service members know they’re remembered and help to bring some joy to their holiday season.

For questions on Christmas in a Shoebox,  contact Steve Pepper, student veterans specialist,  at spepper1@morainepark.edu or 920-924-3489.