A brand is worthless if it does not connect with the right audience in a responsive and relevant way was one takeaway at the Moraine Park Technical College Economic and Workforce Development’s Business Forum help on Friday, October 18, 2019 at the Fond du Lac campus.

A panel of business professionals shared their expertise on “Digital Recruitment” bringing experience from a diverse range of industries including construction, trucking and manufacturing. Sarah Pantol, HR Director at FLASH, shared her experience with using various platforms to develop relations, stay relevant and be responsive to candidates. She uses a variety of platforms, website landing pages and videos to engage her target audience to stay relevant and speed up the recruitment process.

Mercedes Tucker, Digital Marketing Coordinator at C.D. Smith Construction, Inc., spoke to the importance of spending more time focused on your culture then strategy. She utilizes employee brand ambassadors to promote open positions to their networks.

Jeff Kennedy, Labor Relations Manager at John Deere – Horicon Works spoke to his 3 step approach of researching perceptions, utilizing agency support to manage digital marketing and then restructuring roles to best serve their employees.  Jeff wanted to reduce the number of touch points and interviews a candidate had to do as part of the process so he consolidated skills assessments and automated communication.

There were over 30 attendees representing a broad range of industries from non-profit to manufacturing that are all faced with challenges finding workforce to fill open positions and no longer finding as much success with traditional recruitment practices. During the event, the participants shared best practices during table breakout sessions and had the opportunity to ask questions during the panel presentations.

“MPTC business forums are a great way for a busy professional to get a compact and high value dose of useful information and professional connecting” shared one attendee.

Mark your calendars to save the date for the next Business Networking Forum scheduled on Friday, May 1, 2020 from 8:00 – 10:30 am on the Moraine Park Fond du Lac campus.

Questions can be directed to training@morainepark.edu or 920-924-3449

Join us for our Complimentary Business Forum

With unemployment at an all-time low in Wisconsin, employers are challenged with recruiting and hiring for the thousands of open positions the State has to offer. The challenge of finding available workforce to fill those positions is causing companies to re-evaluated their recruitment strategies and explore new opportunities and means to bringing skilled individuals into their company.

DWD Secretary Ray Allen stated the following, “Wisconsin’s economy continues to perform exceptionally, with our unemployment rate decreasing to 3 percent, tied for the lowest rate on record, and our total labor force and employment once again reaching all-time highs. As we move forward, we will continue to develop comprehensive plans and programs that prepare all individuals, regardless of age, education and barriers to employment, to enter into one of the thousands of gainful employment opportunities Wisconsin has to offer.”

Have you considered using resources available throughout the State, such as The Joseph Project and Department of Corrections, just to name a few for recruitment? There is an unexplored labor pool of long term unemployed, under-employed, veterans and people with disabilities out there to help you fill the gaps in your workforce.  We would like to invite area businesses to join us as we explore some of the opportunities available to help you successfully recruit new employees into your company.

When: Friday, April 20, 2018

Where: Moraine Park Technical College Fond du Lac Campus, Room A-112

Time: 8:00 a.m. – 10:00 a.m.

Cost: Free

Registration: https://bit.ly/mptcrecruit

(Registration required by April 18th)

Washington County hosted a Career Fair on Thursday, March 16, 2017, for local high schools geared for students in their junior year. Many students were interested in learning about the Nursing, Nursing Assistant and Surgical Technology programs that are offered at Moraine Park Technical College. Continue reading

Moraine Park Technical College provides hands-on learning experiences so students will be able to move into careers with the necessary skill sets. Many individuals throughout our district are interested in returning to school or continuing their education, but they aren’t sure where to start. Several departments at MPTC have been working with individuals and organizations throughout our communities to remove this gap and showcase all the resources we offer. Continue reading